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our purpose
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SolrX
SolrX transforms underutilized Serbian land into a strategic energy and compute platform at the crossroads of Europe's digital expansion. By pairing utility-scale solar generation with freehold land and private-wire capability, we create a single asset that serves both traditional renewables investors and the hyperscale operators racing to secure low-carbon power for AI and cloud growth.
Founder & CEO
Mark Rowland
15+ years developing utility-scale renewables across Eastern Europe. Previously led 1.2 GW solar pipeline to bank financing in the Balkans. Belgrade native with deep EMS and AERS relationships.
director
Diana Verkova
Former Head of Eastern Europe at Tier-1 module manufacturer. Structured €500M+ procurement deals with Chinese OEMs for European developers. Expertise in value-engineered CAPEX optimization.
chief of operations
Luca Rizzo
Head of Operations 10 years managing 800 MWp solar O&M portfolio across 5 countries. Built SCADA and performance monitoring systems now deployed at 20+ GW globally. Focus on uptime and bankable reporting.
sales director
Sienna Rae
Technology PhD in power systems from Belgrade University. Designed grid integration strategies for 2 GW+ Balkan renewables. Specializes in private-wire and behind-the-meter configurations for industrial loads.
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our purpose
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We exist to make Serbia the most capital-efficient location in Europe for pairing clean energy generation with high-density digital infrastructure.
55 hectares of contiguous, freehold land with reserved private-wire corridors positions SolarX to host Tier-III facilities for hyperscalers, colocation operators, or AI compute. The "landlord model" lets us lease power and site while partners build—maximum upside, minimum execution risk.
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Institutional Solar
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Institutional Solar Development
SolrX applies infrastructure fund standards to greenfield solar: conservative yield curves, fully-loaded opex schedules, transparent grid contingencies, and exit multiples calibrated to recent European transactions. Every assumption is diligenced upfront so investors see downside protection, not just headline IRRs.
China-Europe Supply Chain
We procure Tier-1 modules, inverters, and structures directly from audited factories
Eliminating European distributor margins while maintaining 25-year performance warranties and bankable supply contracts
Local Serbian EPC execution cuts soft costs without compromising quality
